In order for businesses to be competitive in this fast-paced and modern world, having a website is a necessity. Everyone who are potential customers frequently browses the internet and almost all the competitors of every business are present in the World Wide Web.
Hence, each entrepreneur must think of a way to catch the attention of potential customers through their websites and make them browse through the products and services they offer. One of the best ways for entrepreneurs to do this is by making sure that their websites have a good and effective layout.
Creating the layout for a website can be done by amateurs and by experts. Amateurs can find a lot of templates on the internet that could just be downloaded and tweaked. But, hiring professional web design teams can also be an option for those who do not have the time to work on their own websites.
There are many different types of website layouts to choose from. Here are the most popular types:
- Split screens
This layout often divides the screen with a vertical line. It allows websites to feature at least two important elements that must not be missed by visitors.
This layout strips away all unnecessary elements, including photos, texts, and lines. A website with this layout is usually left with a single picture, some navigation buttons, and a short text.
This layout arranges all elements in a grid to make the website appear neat, even with the presence of numerous elements.
- Single Page
This layout places all the elements on a single page. Users will not need to scroll down in order to find more information, rather, they must click on navigation buttons instead.
The best layout for a website must be attractive and easy to use for everyone who visits the website. Its elements must be arranged neatly and not cluttered, so that users will not get confused or lost.
Factors to consider
In order to determine which layout is best for a certain website, it is important for entrepreneurs to consider certain factors before drafting the layout. Here are a few of these important factors:
- Purpose of the Website
What exactly is the website for? The website’s layout heavily relies on the answer to this question. Web designers will be highlighting elements on the web page that would help achieve this purpose and remove everything that are not useful.
For example, for companies that deal with selling home improvement items, it would be a good idea to use a lot of pictures of the products, short descriptions, and call to action buttons.
- Target Audience
Web designers usually decide on the details of important elements based on the personalities of the target audience. For example, websites intended for kids will feature fun colors and fonts, while websites intended for professionals will have neutral colors and simple fonts.
- Website Features
It is important to identify relevant website features before working on the layout so that web designers can position everything in the right places. Do not keep on adding more features just because there is a bit of space left. It would risk making the website look cluttered.
Here are the most common features that websites have:
- Photo Gallery
- Search Bar
- Social Media Buttons
- Contact Forms
- Shopping Cart
- Appointment Scheduling
This is the main reason why internet users visit websites. The content of a website could be in the form of photos, videos, or text. It depends on what works best for the nature of the business.
It is important to gather relevant content before finishing the layout. Web designers will be adjusting all other elements to make sure that visitors can focus on the content and not get distracted by other elements. If visitors will not be able to appreciate the content, chances are they would be looking for another website to view.
Once all of these factors have been identified, web designers can begin drafting the website’s layout. After the draft is approved, they can start coding.
However, finding the best layout for a website does not just end with a working website. The next step would be checking on its effectiveness. Ask these questions:
- Does it help achieve the objectives of the business?
- How many internet users are visiting the website?
- Are they clicking the call to action buttons?
- Do they stay on the website for a long time?
If the answer to these questions is no, consider tweaking the existing layout or trying a new layout to make the website have better performance.