Creating The Best Website Layout For Your Business

In order for businesses to be competitive in this fast-paced and modern world, having a website is a necessity. Everyone who are potential customers frequently browses the internet and almost all the competitors of every business are present in the World Wide Web.

Hence, each entrepreneur must think of a way to catch the attention of potential customers through their websites and make them browse through the products and services they offer. One of the best ways for entrepreneurs to do this is by making sure that their websites have a good and effective layout.

Creating the layout for a website can be done by amateurs and by experts. Amateurs can find a lot of templates on the internet that could just be downloaded and tweaked.  But, hiring professional web design teams can also be an option for those who do not have the time to work on their own websites.

responsive web design for your business

There are many different types of website layouts to choose from. Here are the most popular types:

  • Split screens

This layout often divides the screen with a vertical line. It allows websites to feature at least two important elements that must not be missed by visitors.

  • Minimalist

This layout strips away all unnecessary elements, including photos, texts, and lines. A website with this layout is usually left with a single picture, some navigation buttons, and a short text.

  • Grid-based

This layout arranges all elements in a grid to make the website appear neat, even with the presence of numerous elements.

  • Single Page

This layout places all the elements on a single page. Users will not need to scroll down in order to find more information, rather, they must click on navigation buttons instead.

The best layout for a website must be attractive and easy to use for everyone who visits the website. Its elements must be arranged neatly and not cluttered, so that users will not get confused or lost.

Factors to consider

In order to determine which layout is best for a certain website, it is important for entrepreneurs to consider certain factors before drafting the layout. Here are a few of these important factors:

  1. Purpose of the Website

What exactly is the website for? The website’s layout heavily relies on the answer to this question. Web designers will be highlighting elements on the web page that would help achieve this purpose and remove everything that are not useful.

For example, for companies that deal with selling home improvement items, it would be a good idea to use a lot of pictures of the products, short descriptions, and call to action buttons.

  1. Target Audience

Web designers usually decide on the details of important elements based on the personalities of the target audience. For example, websites intended for kids will feature fun colors and fonts, while websites intended for professionals will have neutral colors and simple fonts.

  1. Website Features

It is important to identify relevant website features before working on the layout so that web designers can position everything in the right places. Do not keep on adding more features just because there is a bit of space left. It would risk making the website look cluttered.

Here are the most common features that websites have:

  • Photo Gallery
  • Search Bar
  • Social Media Buttons
  • Calendar
  • Contact Forms
  • Shopping Cart
  • Blog
  • Maps
  • Appointment Scheduling
  • Analytics
  • Sliders
  • Videos

 

  1. Content

This is the main reason why internet users visit websites. The content of a website could be in the form of photos, videos, or text. It depends on what works best for the nature of the business.

It is important to gather relevant content before finishing the layout. Web designers will be adjusting all other elements to make sure that visitors can focus on the content and not get distracted by other elements. If visitors will not be able to appreciate the content, chances are they would be looking for another website to view.

 

Once all of these factors have been identified, web designers can begin drafting the website’s layout. After the draft is approved, they can start coding.

However, finding the best layout for a website does not just end with a working website. The next step would be checking on its effectiveness. Ask these questions:

  • Does it help achieve the objectives of the business?
  • How many internet users are visiting the website?
  • Are they clicking the call to action buttons?
  • Do they stay on the website for a long time?

If the answer to these questions is no, consider tweaking the existing layout or trying a new layout to make the website have better performance.

Conversational ads and your business

At present, companies are more inclined to focus their marketing strategies towards online marketing and advertisement. This strategy includes a number of different proposed methods and styles that addresses individualized business concerns.In the utilization of such online marketing strategies and advertisements it is of utmost importance to ascertain that there is an ongoing mutual communication between the company’s representatives and its target market.man-791049_960_720

Having a healthy and continuously mutual communication and relationship between a business and its market will result in constant and continuous return of investment.But the pressing question is, how does a business or a company who is being promoted and marketed online achieve a mutually healthy communication relationship with its customers?Most companies that advertise online through their website create a number of communication channels for their customers to reach them. Websites can either be passive or active communicators or both on behalf of a business or a company.

A passive communication channel refers to website contents like blogs, articles and other traffic driving schemes. These options provide in depth information about the company, its products, services and many more. It can also provide reinforcements through blogs and testimonials that serve as a promotion as well. The reason why it is considered as passive is because it does not require or open any means of communication for the customers.
On the other hand, there is the active communication channel where customers both old and new will have an opportunity to inquire, suggest, comment and request. The latest form of active communication channel is a live chat box or chat supports in a business website that can immediately address concerns and provide a more in depth and personalized service.marketing-rapid-city2

The latter type of communication does not only increase the revenues, but establishes strong trust and belief in the service and reliability of the company. This in turn can be equated to continuous revenue and revenue from referrals.
There is also the aggressive type of communication channel where the company decides to be more pro-active by sending important advices, notices, promotions, updates and many more related information to current customers and future ones as well.

Moving much further to present times, emails, chat support and other forms of communication is not the current trend. Rather, there are cellphone applications for smart phones that provide the same type of service and communication but only faster and more accessible.
Cell phone applications are designed to address customized needs, even without live support by categorizing concerns and breaking it down into a more specific data to be able to provide a more accurate response. These categories come out on a drag down or multiple choice format and many more. Current up to date applications are more responsive and offer other formats and options that caters to a more in depth type of service.
Most applications also require registration, which are mostly free of charge. The intention of this registration is to collect important personal data of customers and inquirers for a pro-active communication set up. Personal birthday greeting is one good pro-active communication move that promotes the business and helps increase trust and loyalty of customers.

A highly researched and steadfast marketing strategy will only be consistent with results if it will function within an existing company’s program and not a stand-alone program. Being part of an existing and established program will strengthen the marketing program even more.
In making a multi-channel communication approach, there should be assigned personnel who will perform the task at all time. Delay in response plays a huge role in the success or failure of this program. One day response process is the longest time delay for this communication program.

Another strong option will be the social media channel which allows interactive communication channel as well. People are mostly on this platform and the fastest and easiest way to reach target market will be through this channel. At some point, social media plays a link to the company’s website allowing the market to know more about the products and services.The multi-channel approach will definitely fill in the gaps for any communication lapses and this will boost any company’s chance to not only survive the industry but to flourish as well.